


As a Franchise Partner, you will receive many different forms of hands-on training. We focus on teaching you how to run your business, as well as how to make our legendary Ben's Soft Pretzel products. We are here to help you every step of the way. Most of the initial training is completed virtually from the comfort of your own home.
Onboarding begins with the awarding of a franchise agreement. This is a step-by-step process from establishing your business and all necessary licensing, permitting, and establishing vendor accounts. Together, we work on a "punch list" of items to prepare you for your new business and 101 training.
(1 Day at Ben’s Soft Pretzels University)
We virtually walk you through all of the important aspects of starting and managing a successful business.
(5 Days at Ben’s Pretzels University)
In this training, we show you everything you need to know about making our delicious pretzel products.
(6 Days)
We send a Pretzel Professor to your bakery for 6 days when you open your store to help train your staff in the art of perfect pretzel making.
We offer all of our training in video format so our franchisees and their team members always have the most recent training at their fingertips!
We offer multiple training opportunities throughout the year for both Franchise Partners and Bakery Managers. We also offer monthly Franchise Partners conference calls, an online forum, and a weekly newsletter to keep you up-to-date with the latest happenings surrounding our business.