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As a Franchise Partner, you will receive many different forms of hands-on training. We focus on teaching you how to run your business, as well as, how to make our legendary Ben's Soft Pretzel products. We are here to help you every step of the way. Most of the initial training is completed virtually from the comfort of your own environment.

  • 101 Training (3-Days at Ben's Soft Pretzels University): We walk you through all of the important aspects of starting and managing a successful business. 

  • Reality Training (5-Days at Ben's Soft Pretzels University). In this training, we show you everything you need to know about making our delicious pretzel products. 

  • In-Store Training (6-Days). We send a Pretzel Professor to your bakery for 6 days when you open your store to help train your staff in the art of perfect pretzel making. 

  • On-Going Training. We offer multiple training opportunities throughout the year for both Franchise Partners and Bakery Managers. We also offer monthly Franchise Partners conference calls, an online forum, and a weekly newsletter to keep you up-to-date with the latest happenings surrounding our business. 

  • Video Training: We offer all of our training in video format so our franchisees and their team members always have the most recent training at their fingertips!

Customer Service

Our simple, five-step customer service program called "Strive 4 5ive" empowers bakery managers and front-line staff to provide beyone exceptional customer service. Our "Perfect Pretzel Promise" combined with "Strive 4 5ive" means that each customer walks away happy and satisfied. 



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