As a Franchise Partner, you will receive many different forms of hands-on training. We focus on teaching you how to run your business, as well as, how to make our legendary Ben's Soft Pretzel products. We are here to help you every step of the way. Most of the initial training is completed virtually from the comfort of your own enviroment.

  • 101 Training (3-Days at Ben's Soft Pretzels University): We walk you through all of the important aspects of starting and managing a successful business. 

  • Reality Training (5-Days at Ben's Soft Pretzels University). In this training we show you everything you need to know about making our delicious pretzel products. 

  • In-Store Training (6-Days). We send a Pretzel Professor to your bakery for 6 days when you open your store to help train your staff in the art of perfect pretzel making. 

  • On-Going Training. We offer multiple training opportunities throughout the year for both Franchise Partners and Bakery Managers. We also offer monthly Franchise Partners conference calls, an online forum, and weekly newsletter to keep you up-to-date with the latest happenings surrounding our business. 

Customer Service

Our simple, five-step customer service program called "Strive 4 5ive" empowers bakery managers and front-line staff to provide beyone exceptional customer service. Our "Perfect Pretzel Promise" combined with "Strive 4 5ive" means that each customer walks away happy and satisfied. 



Minnesota state registration #F-7542.


Ben's Soft Pretzels

Franchising Corporation

2840 Lillian Ave.

Elkhart, IN 46514

Toll Free: (800) 304-5160


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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.  Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin.  If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.  Franchise offerings are made by Franchise Disclosure Document only.


This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law of the State of New York.