Do you have the right  ingredients?

An artistic close up of Ben's Soft Pretzels and some of their signature dips
A baker rolling & twisting pretzel dough
A baker pulling a tray of hot, fresh soft Ben's Soft Pretzels out of the oven
A tray of freshly baked Ben's Soft Pretzels

Becoming a
Ben’s Baker

A passionate pursuit of pretzel excellence is what defines a Ben’s Baker! Our cornerstones are excellent products and excellent service. As the lead baker/owner, you need to present the best examples of this to your team and your community. You will work hard at selling a customer their first pretzel, and if done with excellence, the pretzel will sell them on their next pretzel purchase!

The ideal Ben’s Bakery owner will prove themselves to have:

A strong understanding of business knowledge & fundamentals.

Servant leadership and the stewardship of resources and people.

Strong personal character and integrity.

A passion for growth coupled with a fun-loving spirit!

No risk, no reward

Are you willing to take risks for potential rewards? Small business ownership is hard work and can be rewarding if done right, but there are no guarantees of the success of your business. While we help you understand how to work in and on your business, your business acumen and dedication to the business will determine its future.

Selection process

Becoming a Ben's Soft Pretzels franchise owner is an exciting journey! Here's a clear look at our process, from our first chat to the grand opening of your new pretzel bakery.

1: Let’s Connect
2: The Initial Interview
3: Finding Your Location
4: Training & Onboarding
5: Construction & Setup
6: Grand Opening