Ben's Soft Pretzels Logo

COME ROLL WITH US!

Ben's Soft Pretzels is a unique franchise opportunity

Ben's Soft Pretzels features delicious products that sell themselves and a simple business model that's easy to start, grow, and maintain.

FRANCHISE MODEL

The recipe for a successful franchise:

Ben’s Soft Pretzels provides a unique Quick Service Restaurant opportunity that is focused on helping franchise partners grow a successful business. We are committed to providing a simple formula that is easy to start, grow, and maintain. Our path to success is made up of dedication and persistence coupled with a fun-loving spirit and passionate heart.

We’ve thought about every step of the process so you can focus on what you love: selling amazing soft pretzels!

A collection of products from Ben's Soft Pretzels

Products

These pretzels really do sell themselves! Browse our delicious product catalog and discover our delectiable Amish-inspired soft pretzel recipe and more!

A franchise reviewing business analytics

Financial

Startup costs for a Ben's Soft Pretzels franchise vary by store type (traditional, venue, mobile) and other factors. Estimates are provided here.

The Ben's Soft Pretzel Store at University Park Mall in Mishawaka, IN

Stores

We partner with our franchisees to select bakery types and secure prime locations like tourist spots, malls, Walmart/Meijer, stand-alone stores, mobile, and more.

Distribution

Our streamlined distribution delivers all bakery essentials door-to-door. Proprietary ovens and mixers are tested for toughest conditions.

Employee training at Ben's Soft Pretzels

Training

Franchise Partners receive hands-on training on business operations and pretzel-making, with full support. Incudes virtual and in-person training..

Marketing

Ben's Soft Pretzels' beloved brand features easy local marketing with full support from grand openings to online growth, and ongoing training to build fans.

requirements

Do you have the right ingredients?

We're looking for special individuals who have the kind of passion, knowledge, and character it takes to bring our brand to life and thrive. Is that you?

Find Out
A collection of products from Ben's Soft Pretzels
A group of Ben's Soft Pretzels Franchise owners
Christine Palma - Owner - Ben's Soft Pretzels, Ocean City, NJ
Julie Weckel - Owner - Ben's Soft Pretzels, Benton Harbor, MI
Yuriy Melnik - Owner - Ben's Soft Pretzels, South Bend, IN
success stories

These people are
making it happen

With 160+ stores nationwide, there are just as many stories to be told of the exceptional people who've decided to become part of our Ben's franchise family.

Learn more